Rita Row est née à Figueres (Gérone) en juin 2013 et est le fruit de l'imagination de deux femmes : Imma Serra et Xènia Semis. Dès ses débuts, la marque s'est fixé un objectif clair : confectionner des vêtements élégants et fonctionnels. Rita symbolise une femme en quête de confort, de qualité et de style ; ce personnage fictif agit comme une muse pour les créatrices, cultivant une culture de conception et de production dédiée à la production durable, à l'éthique et aux normes de qualité élevées. Un projet avec une âme intégrale qui fusionne tradition, conscience, design et exclusivité.
Chaque collection s'inspire d'un thème, ce qui donne naissance à des vêtements délicats et simples, empreints d'un charme urbain contemporain. L'univers de Rita porte en lui la brise méditerranéenne que seules les créations inspirées du bord de mer peuvent avoir.

The sophisticated universe of Rita Row harmoniously blends poetic sensibility, intentional craftsmanship, and enduring elegance. It is fashion reimagined as an intimate dialogue between piece and wearer, crafted with reflection and care. Garments created for living in, defined by timelessness and brought into being with patience and precision, softly woven into the fabric of your life.

Integral to this approach is a deep connection with local artisans and artists whose sensibilities enrich and reflect the essence of Rita Row. Collaborations become a dialogue where creativity flows and perspectives intertwine. In this shared space, design and community merge—not as separate elements, but as one unified voice—and our garments emerge as stories, told with purpose and shaped by connection. Ultimately, each piece is seen as a tapestry of collective expression.

Imma Serra and Xènia Semis are the complementary halves behind Rita Row. Since founding the brand in 2013, they have nurtured a partnership shaped by a vision for comfort, versatility, and beauty—values that extend beyond the studio and into their daily lives. Their pursuit of a simple and slow life close to nature permeates into their creations. Rita Row is, in many ways, a reflection of their way of being—rooted, thoughtful, and authentic.

“We are the future of fashion. One that combines high-end design, comfortable silhouettes and responsible practices.”

We are a women-led, independently owned company, nurtured by a small yet passionate team of ten women whose lives intertwine art, motherhood, and independent creativity. Entirely self-financed since its beginnings, the brand has steadily grown from its atelier in Figueres to an international presence with select locations across Europe, North America, and Asia. Along the way, we have taken part in prestigious fashion events held in the city of Copenhagen—including the Copenhagen International Fashion Fair and Mandatory CPH. In 2024, we introduced an ambassador initiative featuring prominent local artists from cinema and music, further reflecting the thoughtful expansion and cultural resonance of the brand.

Figueres is more than merely a location; it is the breath behind our creative process. Situated within the luminous mediterranean region of L’Empordà, Rita Row’s studio transcends physical space, becoming instead a refuge where tradition and inspiration blend seamlessly with contemporary vision. This intimate atelier, immersed in the evocative landscapes of northeastern Catalonia, nourishes creativity, shaping collections that reflect both poetic ambiance and vibrant heritage. Here, visitors are invited to experience our locally made ethical clothing firsthand, exploring the refined simplicity and thoughtful craftsmanship emblematic of Rita Row.

Rita Row prioritizes natural and recycled materials, partnering with suppliers who meet high standards to reduce its environmental footprint while supporting the local economy. Production follows an ethical framework, ensuring fair wages, safe working conditions, and job security for everyone in the textile supply chain. These efforts boost transparency and reinforce the brand’s commitment to responsible manufacturing. Furthermore, the brand fosters close, long-term partnerships with its factories, treating every worker as an integral part of our family.

Our threads and fabrics are sourced mainly from Europe—primarily Spain, Italy, and France—with most materials holding ecological certifications. Local production allows thorough oversight of each step, safeguarding high standards from start to finish. By choosing Rita Row, consumers support a responsible fashion industry that blends creative integrity with respect for workers’ rights. Every garment represents a deliberate step toward a more responsible and conscious fashion industry, shaped by awareness of ethical priorities. Through these initiatives, fashion becomes a channel for positive impact that extends beyond aesthetics.

From this season on, we are producing selected garments in Asia, while maintaining our long term suppliers in Spain & Portugal. This decision is guided by the region’s advanced industrial technology—which allows for the creation of designs and materials that cannot be replicated in Europe with the same finishes and quality. To uphold our commitment to ethical fashion, we work exclusively with suppliers who hold reputable certifications, such as the Organic Content Standard (OCS), Global Recycled Standard (GRS), and Responsible Down Standard (RDS), ensuring fair and responsible working conditions.

BSCI, SMETA, and additional quality control credentials define our suppliers’ framework in line with the Business Social Compliance Initiative’s Code of Conduct, which fosters social compliance and continuous improvement across global supply chains. They apply lean manufacturing practices and perform rigorous quality checks at each stage of production. By sourcing premium materials and enforcing strict standards, they maintain both ethical responsibility and exceptional quality, aligning with our brand’s values.